Transform customer data into NRR with advanced AI-powered scoring, workflow & visualization

Reef puts the power of AI and machine learning in the hands of customer & ops teams to retain and grow customers with fewer resources.

Customer scoring isn’t about health, it’s about outcomes.

General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective.


Scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured.

VIDEO COMING SOON!

Reef seamlessly connects your customer data and builds history to optimize your data for scoring

Data Connectivity

Advanced ML Scoring

Reef applies proven ML scoring models optimized for the revenue outcome you want to improve

Notifications & Playbooks

Reef delivers precise recommendations to your teams to engage the right customer at the right time

Track Follow through

Reef tracks the actions your team takes (or not) as a result of the notifications

ROI Reporting

Reef calculates playbook ROI so you know the impact of actions on your outcome metrics

How It Works

Reef seamlessly connects your customer data and builds history to optimize your data for scoring

Data Connectivity

Advanced ML Scoring

Reef applies proven ML scoring models optimized for the revenue outcome you want to improve

Notifications & Playbooks

Reef delivers precise recommendations to your teams to engage the right customer at the right time

Track Follow through

Reef tracks the actions your team takes (or not) as a result of the notifications

ROI Reporting

Reef calculates playbook ROI so you know the impact of actions on your outcome metrics

How It Works


Accelerate customer growth with targeted growth plays like “big deal finder”, “product cross-sell”, and “upsell with renewal”.

Cost / ROI

Reduce costs by prioritizing customers with a measurable impact on revenue.


Improve retention with early prediction and notification of surprise churn and downgrades.

COMING SOON!

Retention

YOUR BUSINESS GOAL



TRY THE REEF ROI CALCULATOR



Accelerate customer growth with targeted growth plays like “big deal finder”, “product cross-sell”, and “upsell with renewal”.

Cost / ROI

Reduce costs by prioritizing customers with a measurable impact on revenue.


Improve retention with early prediction and notification of surprise churn and downgrades.

COMING SOON!

Retention

YOUR BUSINESS GOAL



The Power of Reef

THE GO-TO PLATFORM FOR NET RETENTION PERFORMANCE

Next-Generation Customer Scoring

Reef provides the data aggregation, data history, and multiple heuristic and ML scoring models to reduce churn and accelerate growth.

THE GO-TO PLATFORM FOR NET RETENTION PERFORMANCE

Advanced Customer Segmentation and Visualization

Visualize the customer distribution across multiple scoring models with the Reef Heatmap and advanced segmentation tools.

THE GO-TO PLATFORM FOR NET RETENTION PERFORMANCE

Notifications and Recommendations

As customer scores identify risk or growth opportunity, alert team members with notifications and recommended actions. Track and manage follow-through and the impact of actions.

THE GO-TO PLATFORM FOR NET RETENTION PERFORMANCE

Net Retention Analytics

Generate board-ready current and historical analytics for net retention including renewals, upsell, and cross-sell

"All the information that lives inside of our systems today is pretty silo'd, so having the ability to access information that is going to be helpful for my position, so I can address that directly with the customer in real time, is a huge value-add."

- Eric Provencher, Senior Renewals Manager

Have Questions?

Reach out and connect with us to learn more.

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John Gleeson | Success Venture Partners

Brent Grimes | Reef.ai

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INTERVIEW

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Discover the latest product and company news

Why I Started Reef

Brent Grimes | CEO & Founder

In my role as head of Customer Success at MuleSoft, we grew a team of three into an organization of hundreds responsible for almost a billion dollars in ARR. It was an amazing...

COMPANY

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Do you like the idea of creating a different kind of AI company from the ground up? Want to be a part of building a diverse and inclusive culture where people are inspired to do their best work? We’d love to talk to you.

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