.
How Healthy is your Customer Healthscore? Take the 5 question quiz to rate your maturity & get instant recommendations!
How Healthy is your Customer Healthscore?
Take the 5 question quiz to rate your maturity & get instant recommendations!
Transform customer data into
NRR with advanced
AI-powered scoring, workflow & visualization
Reef puts the power of AI and machine learning in the hands of customer & ops teams to retain and grow customers with fewer resources.
Customer scoring isn’t about health, it’s about outcomes.
General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective.
Scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured.
VIDEO COMING SOON!
Reef’s precision scoring models improve specific revenue outcomes
Reef seamlessly connects your customer data and builds history to optimize your data for scoring
Data Connectivity
Advanced ML Scoring
Reef applies proven ML scoring models optimized for the revenue outcome you want to improve
Notifications & Playbooks
Reef delivers precise recommendations to your teams to engage the right customer at the right time
Track Follow through
Reef tracks the actions your team takes (or not) as a result of the notifications
ROI Reporting
Reef calculates playbook ROI so you know the impact of actions on your outcome metrics
How It Works
Reef seamlessly connects your customer data and builds history to optimize your data for scoring
Data Connectivity
Advanced ML Scoring
Reef applies proven ML scoring models optimized for the revenue outcome you want to improve
Notifications & Playbooks
Reef delivers precise recommendations to your teams to engage the right customer at the right time
Track Follow through
Reef tracks the actions your team takes (or not) as a result of the notifications
ROI Reporting
Reef calculates playbook ROI so you know the impact of actions on your outcome metrics
How It Works
Accelerate customer growth with targeted growth plays like “big deal finder”, “product cross-sell”, and “upsell with renewal”.
Cost / ROI
Reduce costs by prioritizing customers with a measurable impact on revenue.
Improve retention with early prediction and notification of surprise churn and downgrades.
COMING SOON!
Retention
YOUR BUSINESS GOAL
TRY THE REEF ROI CALCULATOR
Accelerate customer growth with targeted growth plays like “big deal finder”, “product cross-sell”, and “upsell with renewal”.
Improve retention with early prediction and notification of surprise churn and downgrades.
COMING SOON!
Retention
YOUR BUSINESS GOAL
The Power of Reef
THE GO-TO PLATFORM FOR NET RETENTION PERFORMANCE
Next-Generation Customer Scoring
Reef provides the data aggregation, data history, and multiple heuristic and ML scoring models to reduce churn and accelerate growth.
THE GO-TO PLATFORM FOR NET RETENTION PERFORMANCE
Advanced Customer Segmentation and Visualization
Visualize the customer distribution across multiple scoring models with the Reef Heatmap and advanced segmentation tools.
THE GO-TO PLATFORM FOR NET RETENTION PERFORMANCE
Notifications and Recommendations
As customer scores identify risk or growth opportunity, alert team members with notifications and recommended actions. Track and manage follow-through and the impact of actions.
THE GO-TO PLATFORM FOR NET RETENTION PERFORMANCE
Net Retention Analytics
Generate board-ready current and historical analytics for net retention including renewals, upsell, and cross-sell
"All the information that lives inside of our systems today is pretty silo'd, so having the ability to access information that is going to be helpful for my position, so I can address that directly with the customer in real time, is a huge value-add."
- Eric Provencher, Senior Renewals Manager
Have Questions?
Reach out and connect with us to learn more.
The Healthscore Mirage: Effective Customer Scoring is Game-Changing but Elusive
John Gleeson | Success Venture Partners
Brent Grimes | Reef.ai
The healthscore serves as a common foundation for customer success...
INTERVIEW
Why I Started Reef
Brent Grimes | CEO & Founder
In my role as head of Customer Success at MuleSoft, we grew a team of three into an organization of hundreds responsible for almost a billion dollars in ARR. It was an amazing...
COMPANY
We're Hiring!
Do you like the idea of creating a different kind of AI company from the ground up? Want to be a part of building a diverse and inclusive culture where people are inspired to do their best work? We’d love to talk to you.